inKind
FREQUENTLY ASKED QUESTIONS
LEARN A LITTLE MORE ABOUT INKIND AND WHAT WE DO.
inKind Funding
Restaurant:
Do you invest in restaurants?
inKind:
No we do not. Typical restaurant investments involve buying a percentage of the restaurant and getting paid out of profits. This is called an equity investment and investors usually look for a minimum of a 20% annual return on their capital. This is VERY expensive for restaurants but also low-risk because if the restaurant isn't profitable, investors don't need to get paid.

inKind does not take equity in a restaurant and does not take a percentage of profits. inKind funding is similar to equity investments in that it doesn't have to be paid back but also much less expensive to the restaurants. inKind funding lets you keep your profits, not pay them out to investors.
Restaurant:
Do you lend money to restaurants?
inKind:
No we do not. Loans to restaurants usually come in two varieties: bank loans and merchant cash advances. Both provide money up-front and then require a payment back.

Bank loans tend to be less expensive (6-10% interest) but require collateral and can take a long time to get. Usually bank loans have 10 year terms with monthly payments.

Merchant cash advances tend to be very expensive, but are easy to get. You can usually recognize them when you see "fast cash". They usually create cashflow issues though because they take 7-20% of all credit card sales until they are paid back 115%-140% of the loan amount.

When inKind provides funding, we do not expect to be paid back from the restaurant. Our model is unique in that we get paid back when guests purchase House Accounts. Our funding is better than a loan: it's quick and hassle free like a cash advance but even less expensive than a bank loan.
Restaurant:
How does inKind fund a restaurant if it's not a loan and not equity?
inKind:
We purchase a large amount of food and beverage credit at a discount and then we resell that F&B credit to guests. You provide the food and drinks to the guests when they come in and use their credit.

We've purchased between $10,000 and $2,000,000 in F&B credit in restaurants, depending on how much we think we can sell.

Assuming your food cost is 30%, if we buy $100,000 in F&B credit for $50,000 and all of the credit is used, it would cost you $30,000 to service the credit. There is no other form of financing where you get $50,000 and it only costs you $30,000.
Restaurant:
What do I have to do once I get the money?
inKind:
Most importantly, you have to provide great food and beverages to the guests who come in with credit to your restaurant.

You also have to help us to sell the credit that we've bought. We'll handle all of the on-line marketing and we'll even print and send to you high-quality, branded, full color flyers which you need to hand out in-store.

If you are prepared to partner with us 100% to sell House Accounts we'll sell all the credit, you'll end up with a lot of very loyal customers, and you won't have to pay us a dime.

If you do not participate as a partner, then we sell the credit back to you.
Restaurant:
How does inKind funding get me more guests?
inKind:
inKind funding has two benefits besides being low cost capital:

1) When an existing guest purchases a House Account, on average, they spend 80% more per visit and come in 250% more often.

2) inKind Account holders in your restaurant will receive promotional credit to send in friends and family who have not yet enjoyed an experience in your restaurant. If we sell 100 House Accounts in your restaurant and each person sends in 3 friends, that's 300 new guests for you to impress and turn into regular guests. In some markets inKind has a lot of House Account holders already. In that case, we'll give credit to those people to come check out your restaurant as well.
Restaurant:
What can I use the funding for?
inKind:
Technically you can use the funding for anything that you'd like.*

We'd always encourage you to use the funding for something that helps your business grow: opening a new restaurant, an expansion, a new patio, a refurbish, a marketing or PR company, an updated wine list, etc.

We've even had restaurants fund the down payment to purchase the building they are in. Our capital is not a loan and therefore can be borrowed against.

We also know that owning a restaurant is a ton of work and most restaurants close because the owners are working too hard and get tired. So we'll even fund a small amount for a vacation for the owner so they can come back refreshed.

*we do take use of proceeds into account when deciding on the funding amount and in Australia you cannot buy restaurant equipment with inKind funding because we have partnership with Silver Chef (ASX:SIV) who will provide equipment funding
Restaurant:
How long does it take to get funding?
inKind:
After you submit an application, we will review it and get back to you within 24 hours with a conditional funding amount. Then we need you to send us some verification information which can be done the same day. We then sign a credit purchase agreement, you have a call with someone from our team and we can fund that day.
Restaurant:
Can you fund my restaurant if it isn't open yet?
inKind
We can fund new restaurants once you are within 30 days of opening. In this pre-opening period we will market House Accounts to your friends and family who want to support you. If you are more than 30 days from opening, we can sign a contract with you guaranteeing you the funding when you are 30 days from opening.
Restaurant:
What countries is inKind available in?
inKind:
We currently work with restaurants in the US and Australia
House Accounts
Restaurant:
What is a House Account?
inKind:
A House Account is like a high dollar gift card which is redeemable at your restaurant. It usually starts at 10x the per person check average of the restaurant and allows a guest to prepay for multiple visits and get a bonus for doing so.

Think of it like an old school buy 10 sandwiches and get 1 free punch card. Except now, it's prepay for 10 sandwiches and get 2 free.
Restaurant:
What happens when a guest buys a House Account?
inKind:
If inKind has funded your restaurant, then we get the cash from the transaction. If you are using inKind as a loyalty offering, then the cash goes to you.

We compared guest behavior in a restaurant before they bought house accounts and afterwards. The results were astonishing: Guests spent 80% more per visit and came in 250% as often once they purchased a House Account.

It makes sense though, if you are deciding where to go for dinner, you go to a place that you already have credit to. And then when you are there, you spend more because you are paying with F&B credit, not cash.

Restaurant:
Do you integrate with our POS?
inKind:
Yes. All of the credit redemptions are available to your accountant through your POS. All you need to do is add a tender type to your POS for "inKind House Account" and you are all set.
Restaurant:
How do we track individual guest credit?
inKind:
The inKind Manager's App allows you to see all credit used, as well as credit remaining at the click of a button. You can also run reports detailing credit usage over any period of time.
Restaurant:
How long does the credit last?
inKind:
The paid portion cannot legally expire and the promotional portion expires in 3 years (so if someone buys a $500 House Account that gives $600 in credit, $500 of credit will never expire and $100 of credit will expire in 3 years). Paid credit is automatically redeemed before promotional credit and the inKind app keeps track of paid versus promotional credit - something that traditional gift cards cannot do.
Loyalty
Restaurant:
I don't really need funding, but I love the idea of House Accounts, what can I do?
inKind:
inKind is happy to provide you with all of the tools to sell House Accounts and access to our platform. We'll give you guidance, but you set your own House Accounts tiers (e.g. pay $100 and get $125) based on your food costs and how many you want to sell.
Restaurant:
How much do you charge for loyalty?
inKind:
inKind charges 5% of each House Account purchase. That means that if you sell a pay $500 get $650 House Account, you get $475 up front and inKind get $25. We each pay our own credit card processing fees.
Restaurant:
Why pay inKind the 5%, can't I just do this on my own?
inKind:
Of course you can, but we've worked with hundreds of restaurants and we're really good at selling House Accounts.

Besides our experience, we have spent a lot of time, energy and money developing our mobile app to track credit, designed online and offline marketing campaigns, and have created a process that minimally impacts your staff.

A typical full service restaurant working with inKind sells $10,000 in House Accounts a month through our loyalty program. That means we are making $500 and the restaurant is getting $9,500.
Restaurant:
What's the difference in what inKind does if it funds a restaurant versus provides the loyalty platform?
inKind:
When inKind funds a restaurant we set the House Account amounts. We also pay to design, print and ship to you all of the in-store marketing materials. We also pay for Facebook ads, promotional giveaways, and give away credit to send new guests into your restaurant.

For the loyalty platform, it's up to the restaurant to pay for ads and for the marketing materials. We can also give away credit to attract new customers to your restaurant, but you have to give away the credit.
Beacon Technology and Leveraging Guests
Restaurant:
How do you know when a House Account holder walks in?
inKind:
We send you a small gizmo called a beacon - amount the size of a small bar of soap. Hide it near the front of your restaurant and when a House Account holder walks in, the beacon detects the inKind app on their phone and sends you a notification.
Restaurant:
What information about a House Account holder do I get when they walk in?
inKind:
House Account holders like to tell you information about themselves so that you can give them a VIP experience. We ask them to upload a selfie, so you know what they look like. You'll also see their name and last visits and then dining preferences such as their favorite cocktail, their ordering style (adventurous or stick-to-menu), and any preference that they tell you.
Restaurant:
Do I have to use the beacons, I don't really want to train my staff on something else?
inKind:
No you do not. Some restaurants use the beacons and like the ability to give special guests a super VIP experience. Others are high turnover with minimal staff. inKind will include the beacon technology and guest profile information at no additional cost, but it's completely up to you to use it in the best way for your restaurant.
Get started today
Are you ready to grow? Introduce House Accounts to your business, today.