Role Summary: The campaign coordinator is responsible for executing the day-to-day needs of the marketing team, and working to influence the voice and appearance of inKind to various stakeholders. The marketing lead works with other members of a sales or marketing team to plan, execute, and monitor a successful marketing campaign. They also support external teams through project support, program execution, collateral development, and sales programs.
Responsibilities: - Development and implementation of marketing strategies, including advertising campaigns, content marketing, product positioning, and other projects
- Provide product/service support
- Support day-to-day operations including marketing campaigns and promotions
- Maintain databases of prospects, clients, and vendors
- Ability to plan and execute marketing across various channels
- Collaborate with sales, product design, and development team members to plan promotional marketing campaigns
- Create and manage various marketing and content deployment calendars
- Monitor and engage in relevant social discussions around our company, our competitors and/or the hospitality industry
- Monitor the success of marketing campaigns using observable metrics and provide insight and optimizations for future initiatives
- Leverage data and research to inform campaign strategies and implement test and learn tactics
- Communicate clearly with important stakeholders and report on marketing metrics
Required Skills/Qualifications: - Degree in Communications, Marketing or general Business degree preferred
- 3+ years of progressive experience in the marketing space
- Ability to pivot mid-project
- Strong communication skills
- Ability to search through and distill data to drive future campaigns
- Exceptional writing and editing skills
- Positive outlook, curiosity, desire to learn and grow and team player.
- Brings a strong passion for inKind's mission, brand and products.