Data Scientist - Marketing Analytics
Austin, TX
Role Summary:
In this role, the Data Scientist takes ownership of digging into marketing data in order to understand more fully consumer behaviors and habits. The Data Scientist is primarily responsible for providing data driven insights through analyses, presentations and dashboards. Furthermore, the Data Scientist will need to work cross functionally with other teams.
Responsibilities:
Required Skills/Qualifications:
In this role, the Data Scientist takes ownership of digging into marketing data in order to understand more fully consumer behaviors and habits. The Data Scientist is primarily responsible for providing data driven insights through analyses, presentations and dashboards. Furthermore, the Data Scientist will need to work cross functionally with other teams.
Responsibilities:
- Master and own the analytical understanding of consumer behavior and business performance
- Provide support for A/B test design and analysis
- Build models to show specific consumer behaviors (purchase/churn)
- Perform ongoing analysis to evaluate the efficacy of current marketing campaigns/spend and assist with market budgeting recommendations
- Work collaboratively with internal stakeholders to create solutions and drive results
- Support reporting and business intelligence needs of the entire Marketing team
- Ecommerce and user growth experience a plus
Required Skills/Qualifications:
- Bachelor's degree in Statistics, Mathematics, Economics or other quantitative field
- 5+ years experience working in data marketing
- Exceptional SQL knowledge and experience
- Strong Excel fundamentals
- Ability to think objectively and deduce critical themes from quantitative and qualitative data
- Python and VBA skills a plus
Compensation/Benefits:
inKind is an Equal Opportunities Employer. We believe that diversity is vital to inKind's ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please reach out at careers@inkind.com.
- Medical/Dental coverage plan
- Flexible vacation and remote work policies
- Career development training opportunities
- Office-catered lunches and snacks
- Pet-friendly office space
inKind is an Equal Opportunities Employer. We believe that diversity is vital to inKind's ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please reach out at careers@inkind.com.