Role Summary:
The VP of Marketing is an executive management role working closely with heads of other departments. It covers the full range of marketing expertise, including but not limited to branding, consumer journeys, product marketing (positioning) and media mix. As a growing company, this role would establish and cultivate our marketing channels (both paid and owned) and set up necessary martech vendors/partnerships to execute successful go-to-market strategies. This is an exciting opportunity to establish the inKind brand as a top consumer product, drive demand and maintain retention. The ideal candidate will have a passion for our mission and product, experience managing high-performing teams, and a proven track record of brand growth.

Responsibilities:

• Define the overall campaign strategy, messaging, customer journeys, marketing mix, investment recommendations and marketing plan aligned with the go-to-market strategy and business goals.
• Drive marketing innovation and creativity. Apply audience insights and marketing analytics to deliver marketing campaigns with inspiring creative, impactful messaging, and journeys that achieve business targets and marketing goals.
• Bringing significant awareness to the suite of our product's capabilities, with a focus on communications and brand building, as well as growing demand and customer base.
• Grow and lead a team that is responsible for the strategy and development of all marketing plans and executions.
• Develop and maintain a campaign measurement framework to ensure ongoing review and adjustment in alignment with marketing funnel KPIs.
• Collaborate with C-Suite and team leads (Product, Development, Partnerships, Client Relations) to drive integrated marketing programs with impactful outcomes that deliver against key brand metrics.
• Use foundational brand strategy and insight work to guide go-to-market strategies. Stay closely attuned to key brand metrics and performance against targets.
• Build a brand that appeals to prospective customers, while always enhancing current customer experience and advocacy.
• Connect the powerful stories that emerge from our partners and customers every single day, to our wider brand narratives and activations.

Required Skills/Qualifications:

• Bring 10+ years of progressive marketing experience working on/with consumer brands and products - B2C consumer internet/digital marketing, preferably from e-commerce.
• Likely direct experience of working at consumer brands, alongside other relevant experience at agencies (digital, advertising, marketing).
• Demonstrated track record of working in a highly collaborative environment with capability to lead teams and drive influence and impact.
• Proven track record of success and achievement associated with results-oriented, campaigns and plans.
• Be customer obsessed. Understand their needs and motivations to build outstanding experiences, successful customer journeys and retention.
• Be a story-teller. Craft compelling messages that captivate audiences and offer them valuable solutions.
• Be a strong communicator with attention to detail. Listen and distill feedback and points of view from all levels of the organization.
• Strong data analysis skills, comfortable analyzing campaign results; Balance creative inspiration and insight and fact-based analytics.
• Positive outlook, curious, desire to learn and grow and team player.
• Brings a strong passion for inKind's mission, brand and products.

Who You Are:

• You are excited about restaurants and invested in their success (you'll be working with restaurant owners and managers directly).
• You are data driven: unafraid to test multiple hypotheses and embrace the power of data to make decisions.
• You are detail oriented: in Hospitality, details matter, and this translates to everything we do.
• You are self-sufficient: you'll be working in constant contact with our entire team, but each of our members are expected to take ownership of their work. Self-manage, engage other team members, and ask for input/help as needed.
• You are a dreamer and an executor: We love innovative thinking and encourage team members to present thoughtful ideas (big and small). You'll also take the lead on testing your ideas and rolling out the successful ones, implementing new best practices.
• You are motivated: you will be part of a fast-growing company so you should be hungry to hit targets and be intrinsically motivated to increase revenue, no matter what part of the team you are on.
• You are a people person: having good relationships with your clients and your colleagues makes work more fun and makes the product better. You'll be part of a small but mighty team, so working comfortably together is essential.

Compensation/Benefits:

• Medical/Dental coverage plan
  
• Flexible vacation and remote work policies
• Team building and cultural experiences (i.e. offsites, speaker/seminar series, chef-led classes)
  
• Career development training opportunities
  
• Office-catered lunches and snacks
  
• Pet-friendly office space

inKind is an Equal Opportunities Employer. We believe that diversity is vital to inKind's ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please reach out at careers@inkind.com.