inKind
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Logo mark
The InKind logo is the visual representation of our company, and usage should remain consistent across all branded material.
  • Primary logo
    This is the main InKind logo. It should be used in this form whenever possible.
    .SVG
    .PNG
  • Inverted primary logo
    This version features a white wordmark for greater legibility on dark or busy backgrounds.
    .SVG
    .PNG
  • Monotone black
    When our primary or full-color logos isn't an option, use the monotone logo that provides the most contrast.
    .SVG
    .PNG
  • Monotone white
    When our primary or full-color logos isn't an option, use the monotone logo that provides the most contrast.
    .SVG
    .PNG
Powered by InKind Badge
Use the InKind badge to help reinforce credibility and customer confidence in your checkout process, website, or marketing to indicate that you are on the InKind platform.
  • Primary badge
    This is the main InKind badge. It should be used as is whenever possible, on a lighter or Darker Background
    .SVG
    .PNG
  • Inverted primary badge
    This version features a white badge for greater legibility on dark or busy backgrounds.
    .SVG
    .PNG
  • Monotone black
    This version features a monochrome badges for greater legibility when contrast is needed.
    .SVG
    .PNG
  • Monotone white
    This version features a monochrome badges for greater legibility when contrast is needed.
    .SVG
    .PNG
Logo don'ts
Here are a few things that you should avoid doing when using our logo.
  • Do not skew or squish the logo
  • Do not use with poor contrast
  • Do not add effects such as drop shadows
  • Do not change the logo colors
Brand colors
Few design elements are more powerful than color. It is critical that color be used correctly to ensure a consistent and unified presentation of our brand.
  • Dark purple
    #201923
  • Medium purple
    #29212D
  • Light purple
    #403346
  • Dark gold
    #C79E43
  • Medium gold
    #E7B84B
  • Light gold
    #E7B84B
Download our quick reference sheet
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Made with by the inkind design team.