inKind Day 2026
Celebrating 10 Years of Supporting Restaurants on inKind Day
Ten years ago inKind was founded with a simple but powerful belief: restaurants deserve better ways to grow, without giving up what makes them unique. That belief continues to guide everything we do as we celebrate inKind Day and ten years of supporting restaurants across the hospitality industry.
Why Supporting Restaurants Matters More Than Ever
The challenges facing restaurants today are widespread. Industry data shows that approximately 30% of restaurants close within their first three years, and nearly half shut their doors within five. In many cases, closures aren’t driven by a lack of demand or talent, but by limited access to flexible capital, operational resources, and long-term support. For restaurant owners, the margin for error is razor-thin, especially during the early years of growth.
inKind was built to solve these real challenges, not in theory, but in practice.
From day one, the goal has been clear: provide restaurants with a flexible funding alternative and long-term partnership that allows them to grow on their own terms while preserving what makes them special.
inKind was built to solve these real challenges, not in theory, but in practice.
From day one, the goal has been clear: provide restaurants with a flexible funding alternative and long-term partnership that allows them to grow on their own terms while preserving what makes them special.
Built by a Restaurant Operator, for Restaurants
inKind CEO & Co-Founder, Johann Moonesinghe
Before inKind was a platform, it was a firsthand experience rooted in the realities of restaurant ownership.
Our founder, Johann, spent years working alongside dedicated restaurant operators and saw how difficult it can be to launch, sustain, and grow a successful restaurant.
Traditional restaurant funding options often force operators to trade long-term growth for control, limiting creativity, independence, and financial flexibility.
Why this matters to diners: when restaurants receive the right kind of support, they stay open longer, grow stronger, and continue serving the local communities you care about.
Our founder, Johann, spent years working alongside dedicated restaurant operators and saw how difficult it can be to launch, sustain, and grow a successful restaurant.
Traditional restaurant funding options often force operators to trade long-term growth for control, limiting creativity, independence, and financial flexibility.
Why this matters to diners: when restaurants receive the right kind of support, they stay open longer, grow stronger, and continue serving the local communities you care about.
Tangible Impact: Focusing on Restaurants, Beyond Simple Metrics
In the last ten years, inKind has deployed $600 million directly into the hospitality industry, providing support to 6,000 restaurants.
But the real impact shows up in moments like:
Every time you use inKind, you’re helping make outcomes like these possible.
But the real impact shows up in moments like:
- A chef opening a second location
- A neighborhood favorite staying open through uncertainty
- A team gaining stability instead of taking on risky debt
Every time you use inKind, you’re helping make outcomes like these possible.
Showing Up When It Matters Most
Supporting restaurants isn’t just about growth during good times, it’s about standing together when things get hard.
In Florida in 2024, husband-and-wife team Rosana Rivera and Ricardo Castro opened Chef & The Baker in South Tampa, only to face severe flooding from Hurricane Helene less than two weeks later. Forced to temporarily close, they were navigating recovery almost as soon as they began.
When that happened, inKind reached out immediately, offering both financial support and hands-on partnership to help them reopen quickly.
On the West Coast last year, devastating wildfires swept through Los Angeles and surrounding communities, impacting neighborhoods, livelihoods, and many local restaurants. In response, we launched inKind Fire Relief E-Gift Cards, directing proceeds straight to the most affected LA-based restaurants in our network, while continuing to support partners through the long road to recovery.
In moments like these, support doesn’t stop when the headlines fade. That’s what long-term partnership looks like.
For diners, this means something simple but powerful: when you dine with inKind, you’re aligned with a company that shows up for restaurants when it matters most.
In Florida in 2024, husband-and-wife team Rosana Rivera and Ricardo Castro opened Chef & The Baker in South Tampa, only to face severe flooding from Hurricane Helene less than two weeks later. Forced to temporarily close, they were navigating recovery almost as soon as they began.
When that happened, inKind reached out immediately, offering both financial support and hands-on partnership to help them reopen quickly.
On the West Coast last year, devastating wildfires swept through Los Angeles and surrounding communities, impacting neighborhoods, livelihoods, and many local restaurants. In response, we launched inKind Fire Relief E-Gift Cards, directing proceeds straight to the most affected LA-based restaurants in our network, while continuing to support partners through the long road to recovery.
In moments like these, support doesn’t stop when the headlines fade. That’s what long-term partnership looks like.
For diners, this means something simple but powerful: when you dine with inKind, you’re aligned with a company that shows up for restaurants when it matters most.
A Community Built Over Time
Some of you have been dining with inKind for years. Others joined more recently. Every meal, every redemption, and every visit has helped build a stronger restaurant community.
As Johann has shared, every time you dine with inKind, you’re directly supporting the restaurants you love.
That collective impact is something worth celebrating.
As Johann has shared, every time you dine with inKind, you’re directly supporting the restaurants you love.
That collective impact is something worth celebrating.
Celebrating 10 Years, Together
To say thank you, we’re celebrating inKind Day with $15 off a $45 meal for new inKind diners, available until February 8.
This is more than a birthday celebration, it’s a shared moment to:
This is more than a birthday celebration, it’s a shared moment to:
- Express our gratitude for your membership in the inKind community.
- Encourage you to support a local restaurant.
- Highlight the positive impact that dining out can create.
Cheers to What's Next
Ten years in, inKind remains focused on what matters most: restaurants, communities, and the people who support them.
Thank you for being part of this journey, and for helping restaurants thrive.
Thank you for being part of this journey, and for helping restaurants thrive.
About inKind
inKind is the only dining rewards app that gives you 20% BACK every time you dine. Download the inKind app to explore and earn inKind Cash Back at Michelin-starred restaurants, cozy neighborhood coffee shops, and even the hottest nightclubs.
At inKind, we believe restaurants are the heartbeat of a city. That’s why we back them — and reward you for doing the same. Our unique model supports restaurants with funding,
marketing support, and more, so every time you dine with inKind, you’re helping restaurants thrive.
As a thank you for supporting the amazing restaurants in our network, we give you 20% back on your meal. No codes, no points, no catches.
At inKind, we believe restaurants are the heartbeat of a city. That’s why we back them — and reward you for doing the same. Our unique model supports restaurants with funding,
marketing support, and more, so every time you dine with inKind, you’re helping restaurants thrive.
As a thank you for supporting the amazing restaurants in our network, we give you 20% back on your meal. No codes, no points, no catches.