Role Summary:
We are looking for a passionate, creative, and data-driven Senior Brand Manager to join our fast-growing team. This person will be responsible for working both strategically and tactically to develop inKind's brand equity and in doing so, drive long-term revenue growth.

Responsibilities:

• Develop and execute the inKind brand strategy to grow our brand in the US market
• Own and develop the visual representation of the brand and the brands verbal tone and reinforce adoption of brand vision, brand guidelines and value proposition internally and externally
• Deliver and support brand strategy and business development with brand activation plans, including PR, content marketing, events marketing and paid media strategies
• Sustain an evergreen nationwide brand campaign while creating specific geo-targeted market campaigns for brand awareness and cross-sell
• Develop and execute a co-branding strategy that helps inKind connect the dots between it's own brand and merchant marketing
• Manage inKind branded social media channels to improve social media recognition and reputation
• Implement processes and procedures to ensure best practices and quality of deliverables
• Define and report key metrics to monitor user experience and digital marketing effectiveness including ROI
• Collaborate across departments to reinforce the brand value in all areas of the business, including sales, product, and more
• Create an environment that fosters creativity, high performance, and structure
• Know how to tell a good story

Requirements

• 7+ years of experience in marketing or branding, leading brand and MarCom for a consumer brand
• Bachelors degree in a marketing-related field
• Proven track records of building consumer brands in small and nimble environments
• Ability to operate with a data-driven mindset and track to brand-themed KPIs
• Strategic thinking and planning skills with a high proficiency in developing project plans and creative briefs
• Agency experience a plus
• Experience working both independently and in a team-oriented, collaborative environment
• Incredible organizational skills, attention to detail, and ability to multitask

Compensation/Benefits

• Medical/Dental coverage plan
  
• Flexible vacation and remote work policies
  
• Career development training opportunities
  
• Office-catered lunches and snack
  

inKind is an Equal Opportunities Employer. We believe that diversity is vital to inKind's ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please reach out at careers@inkind.com.